Compagnia Italiana Forme Acciai (Cifa), one of the oldest companies in the concrete laying industry, is set to showcase its innovative products and technology at The Big 5 Heavy construction expo being held in Dubai next year as part of the company's Middle East and Africa (MEA) expansion strategy.

The top industry event will run from March 26 to 28 at the Dubai World Trade Centre) featuring 350 exhibitors and a full education agenda across all three days.

Over the last four years CIFA has launched a dedicated range of products and worked to expand its network of top class dealers, ensuring the highest level of service and product support to end users, said the company in a statement.

The company's participation at the The Big 5 Heavy expo next year is expected to boost its long-term investment goals in the MEA region.

CIFA's head of Mena regionWajih Eit said: "Thanks to the various huge projects and worldwide events taking place in the UAE, we will keep investing and believing in the continuous positive outlook of these markets."

"We see this region as the top market for us in terms of sales revenue and fleet presence," he added.

Wajih pointed out that Italian companies were famous for their flexibility and adaption to different market requirements and changes.

Event director Richard Pavitt said" "Harnessing the reputation of the largest construction show in Middle East, The Big 5, and focusing it on a specific sector will bring exhibitors face-to-face with a high number of solely dedicated customers."

Organised by dmg events Middle East, Asia & Africa, the exhibition will feature the latest products and innovative solutions clustered into five product sectors: Middle East Concrete, PMV Live, Foundations & Geotechnical, Mining & Quarrying, and Road Construction, he added.-TradeArabia News Service