MH Al Mahroos Trading Establishment, the authorised distributor for Genie - a unit of global lifting solutions specialist Terex Corporation - in the UAE has been appointed as its authorised service provider effective today.  

The move comes following increased demand for Genie products and maintenance contracts in the UAE and as part of Terex's efforts to strengthen the Genie service network in the emirates.

In addition to the sales of Genie products UAE-wide, operating from its facility in the Al Quoz Industrial Area of Dubai, with this new appointment Al Mahroos becomes the first ASP focusing on customers in the Dubai region and Northern Emirates.

The company’s new ASP responsibilities will be extended to other regions in the UAE in the months to come, said a statement from Terex.

"With its experience in Genie products and the local market, Al Mahroos has precisely the right profile to support Genie customers,” remarked Sharbel Kordahi, the managing director of Terex Middle East.

“Bringing more people with the right skills to support owners of Genie fleets in Dubai and the Northern Emirates, Al Mahroos now provides the additional technically skilled hands to respond more rapidly and efficiently, with a level of service tailored to customers’ needs,” he stated.

MH Al Mahroos Group Chairman and CEO Hassan Al Mahroos said: "We are delighted with the new appointment that now enables Genie customers to benefit from the brand’s full service offering."

"For many small and medium sized rental companies and contractors in the UAE, this support will notably enable them to increase efficiencies and reduce costs, to rise up to current local market challenges and help them to remain competitive," he noted.

Antony Chalissery, the technical service manager for Middle East, South Africa & CIS, said: "From field support, parts, maintenance and training – to full rental fleet management solutions, as part of the brand’s focus on continuous improvement, the appointment of Al Mahroos is a big step forward for customers on a day-to-day basis, as well as in the long-term."

With over 85 years of experience in the business with the facilities of showrooms, workshops, training and parts centres located in Bahrain, Saudi Arabia and the UAE, Al Mahroos encompasses over 26 unique trades divisions.

Backed by a team of over 400 members consisting of engineers and technicians, Al Mahroos is an authorized Genie Distributor specialised in the sale of Genie mobile access solutions in UAE and Bahrain.

“With a state-of-the-art workshop in Dubai, in addition to the skills of its team of local technicians to keep Genie machines up and working, thanks to its local market presence, Al Mahroos now also offers customers in Dubai and the Northern Emirates the opportunity to benefit from our flexible Genie Service Solutions (GSS) programmes to take care of their fleets,” stated Chalissery.

"By helping to make sure machines are serviced at the recommended intervals, our GSS programmes include the follow-up of product notices and advisories that the safety and productivity of customers’ fleets rely on," said the Al Mahroos official.

"In the longer-term, this notably implies that by keeping their Genie machines maintained in prime condition, they will reap the benefits of the high resale value that Genie products are known for," he added.-TradeArabia News Service