Saudi KAD, a leading engineering, procurement and construction (EPC) company in the kingdom, has announced its new corporate identity, and changed its brand name to Arkad with immediate effect.

The rebrand marks the company's strategic realignment ahead of its regional expansion programme across Saudi Arabia, said the company in a statement.

Arkad aims to be the first Saudi national EPC company, ensuring its values remain in line with the Kingdom's 2030 vision.

To reflect this, a new corporate identity and branding campaign has been applied at its head offices, project sites, production facilities, equipment, as well as other assets owned by the company, it stated.

The company is committed to providing the Kingdom's infrastructure through the Saudi workforce, employing hundreds of local engineers and ensuring they are equipped with the required skills.

Ahmad Al Jabr, the chairman of Arkad, said this rebrand was a core part of the company's ambitions to continue its successful growth and become the first Saudi national EPC company.

"Arkad is a key player in the EPC sectors in the kingdom and we have been tasked with several strategic pipeline projects across the past five years. This has earned us the trust and support of our stakeholders and made us the partner of choice," he stated.

Unveiling its Saudisation plan, Al JAbr said: "We are committed to respecting this trust and will continue to do this in a manner that addresses the requirements of government initiatives. We are housed here in the kingdom and will continue to hire Saudi engineers and localise capabilities."

"We refuse to rest, and our regional expansion will see Arkad increase its commitment to our current customers' success, whilst demonstrating our ambition and capabilities to the wider market," he added.-TradeArabia News Service