Ideal Standard, a leading provider of innovative bathroom solutions, has launched its latest multi-product bathroom collection, Connect Air, in the Middle East and North Africa (Mena) region.

Designed by world-famous creator and product designer Robin Levien and his team at “Studio Levien”, the Ideal Standard Connect Air collection comprises ceramics – including WCs, bidets, basins, vessels, vanities -, furniture, bathtubs and shower trays.

It offers a unique mix of timeless modern style that connects to all the requirements in any bathroom, said a company statement.

The collection, which can be previewed at the Ideal Standard’s Design Bathroom Centre on Sheikh Zayed Road, in Dubai, boasts a comprehensive range of bathroom solutions, it stated.

The extremely light weight and durable Connect Air collection brings care lavished on every detail to guarantee, with its high quality materials, the highest possible standards of comfort and functionality, style and design, it added.

Dimitra Dotsia, the marketing manager at Ideal Standard, said: "Connect Air brings unprecedented elegance to the bathroom with a range of ceramics, baths and furniture in an array of sizes and finishes, granting an airy feel to any environment and creating efficient, durable and stunning bathrooms."

"The collection can be configured to suit individual needs and different spaces," she noted.

The brain behind the range,  Levien, said: "The Connect Air collection taps into the minimalistic trend for sleek and slim line interiors, which can now be transferred throughout the household to include the bathroom. It is all about lightness at every element of design.”

With this new collection, Ideal Standard, which has been part of some of the most prestigious projects in the Gulf, is committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, said Dotsia.

A privately-owned company headquartered in Brussels, Belgium, Ideal Standard International, has operations in over 30 countries across Europe, Middle East and Africa (EMEA) region.-TradeArabia News Service