Ideal Standard, a leading provider of innovative bathroom solutions operating across Europe, Middle East and Africa (EMEA), showcased its unique product range at the Project Qatar, the 13th International Construction Technology & Building Materials Exhibition, held recently in Doha.

At the exhibition, Ideal Standard Mena distributors in Qatar - Mohammed Yousuf Kafood & Sons for Ideal Standard brand, along with Al Jabor Trading Company for Armitage Shanks brand - presented the company’s bespoke bathroom solutions to suit the needs of various kinds of projects.

Mohammed Yousuf Kafood & Sons’ stand had on show Ideal Standard’s innovative solutions, which generated quite a buzz with lots of enquiries from trade visitors, said the company in a statement.

The enviable product portfolio, suitable for the design, quality and present day water saving needs for end users, created a stir among the visitors. In particular, the revolutionary AquaBlade flush technology, which offers optimum hygiene and water flow, garnered a lot of visitors’ interest, it stated.

Al Jabor Trading Company too presented its Armitage Shanks, sanitary ware and fittings designed to meet the rigorous demands of today’s bathroom and washroom installations.

Tailored to the individual needs of each construction sector, Armitage Shanks blend striking aesthetics with enhanced durability coupled with improved water efficiency and regulatory compliance, said the statement.

Kamel Chehade, the area sales director (Ideal Standard) in Qatar, said: "Our world-class brands Ideal Standard and Armitage Shanks have made a mark over the last 100 years by providing innovative bathroom solutions across the globe. We are thrilled with the response generated at Project Qatar, thanks to our distributors."

"Ideal Standard Mena is associated with some of the most prestigious projects in the Gulf and committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom options," he added.-TradeArabia News Service