Meraas, a Dubai-based holding company, is set to open The Outlet Village, an upscale shopping destination with picturesque architecture, in the third quarter.

Located adjacent to Dubai Parks and Resorts and within easy reach of Dubai and Abu Dhabi, The Outlet Village will offer discounted high-end brands merchandise all year round in a scenic and charming medieval Italian town setting.

Meraas has brought together renowned architects, designers, consultants and top-tier contractors to ensure that The Outlet Village is shaped into a truly distinctive and enthralling retail destination.

The design of The Outlet Village is inspired by San Gimignano, a breath-taking hilltop town in the Tuscan countryside whose historic centre was declared a Unesco World Heritage Site in 1990 in the interest of preserving its unique medieval tower houses, said the developer.

Medieval-style towers, arched walkways and bridges, stone fountains, courtyards and a stone wishing well will pay homage to the famous artistic legacy of the scenic Italian town, it stated.

Unveiling the project details, Meraas said it was the UAE’s first upscale outlet mall which will boast 25,000 sq m of gross leasable area.
 
The exquisitely themed indoor mall will gather over 100 retail brands and appeal to fashion lovers and leisure shoppers who want to maximise the effectiveness of their shopping experience, it stated.

According to Meraas, The Outlet Village will evoke the atmosphere of the original town through a myriad of intricate details and a realistic imitation of the characteristic masonry.

Renowned art directors in collaboration with a highly skilled workforce are reconstructing the look and feel of the mismatched stonework, handcrafting it through a custom-made technique.

Omar Ghalib Al Bustami, the director of Project Management Leisure & Entertainment at Meraas, said: "We are thrilled to add another remarkable concept to Dubai’s thriving retail landscape. The Outlet Village brings together striking aesthetics inspired by a rich past with contemporary lifestyle, inviting visitors to explore the contrast between old and new."

"We have spared no effort to evoke the charm of San Gimignano and ensure that this distinctive shopping experience includes much-loved and prestigious brands to perfectly match the needs of today’s sophisticated customer," he added.

Besides hosting some of the world’s most coveted luxury and contemporary high street fashion brands, The Outlet Village will retail popular sportswear and equipment as well as furniture and household goods at attractive prices.

The project will also include a variety of food and beverage venues. The new retail offering adds to Meraas' portfolio which includes The Beach, Boxpark and City Walk, the urban-living destination.-TradeArabia News Service