Leading paint manufacturer Hempel Paints has introduced a new range of paints called Fusions Makhmaleyat at gulfInteriors.

One of the latest products from the Fusions brand, Fusions Makhmaleyat has a velvet finish which adds elegance to the interior walls, said Jamil Matraji, area sales manager, Hempel.

"The final look varies in colour tone from dark to light, symbolising the movement of a fabric. While it takes more time to dry, it gives the applicator the flexibility to fix and retouch it,” explained the official.

Makhmaleyat adds glamour to one’s walls and fits into both classical and modern styles as it breaks the limits of plain paint, he added.

Matraji said business for Hempel was good last year with the company registering a six per cent increase in sales over the same period in 2014.

Hempel Paints, a regular exhibitor at gulfInteriors, has previously used the show to launch some of its most innovative products for the world of décor, colour and interior design.

The firm’s list of clientele within Bahrain includes elite companies of the industrial sector, such as the Bahrain Petroleum Company (Bapco), Aluminium Bahrain (Alba), the Arab Shipbuilding and Repair Yard (Asry), the Gulf Petrochemical Industries Company (GPIC) as well as many other private and public sector enterprises.

“The importance of gulfInteriors for us is very much built on the advantage of being able to meet our existing and potential customers as well as to provide a strong brand presence to our key targets in the real estate and construction sectors of the Middle East,” remarked Matraji.

“Hempel’s products for Bahrain are manufactured in our factory in Mina Salman. We are taking the opportunity as strategic sponsors to highlight our ‘made local but selling global’ credentials,” said  Matraji.

Meanwhile, the group's Saudi Arabian unit recently unveiled a new brand identity to coincide with the first anniversary of opening its biggest showroom in the Middle East at Riyadh.

One year on, Hempel’s largest regional showroom, which is strategically located in the Saudi capital, has successfully catered to the needs of its customers in the area.

Ahmed Abdulaziz, Hempel area sales and marketing director in the Middle East, said: "Hempel received a unique turnout from its customers. This is the fruit of distinct quality driven by global standards, and a great potential to withstand the harsh weather conditions in the region."

"Since its opening in April last year, the showroom has managed to record staggering results as sales have witnessed daily upturns and the store saw increased footfall, he added.
Malte Eggers, Hempel’s group communication director, said: "The Helix, used in Hempel’s new logo, symbolises layers and motions of mixing coatings, while also indicating global interconnection as it integrates all Hempel’s visual identity into one feel."

And as the world becomes more connected, so does the need for our businesses to operate, expand and appear as one unified Hempel.

"This strategic step comes with an aim to achieve absolute consistency across all of Hempel’s visual communications and to increase customer trust in delivering advanced and high-performance solutions," he added.

The showroom in Riyadh instilled the concept of sustainable paints through the introduction of particular products developed and tailored for the Middle East’s severe weather conditions, such as Contex.

Available in a variety of finishes and textures which can prolong the life span of concrete surfaces, the Contex range promises protection in a large range of attractive colours that are accredited with certificates from global test centres; and it also uses advanced technology, as it is ideally suited for buildings and bridges.-TradeArabia News Service