Leading German sanitary fittings manufacturer Hansgrohe has opened two new showrooms in the Middle East.

The latest regional openings – in Abu Dhabi (UAE) and Amman (Jordan) - are part of Hansgrohe’s wider expansion of the business, and also due to an increase in local demand for its high-tech products, said a top official.

“In Abu Dhabi, the showroom will serve as an orientation centre for architects and interior designers, and will feature a whole floor of vignette-style settings for the company’s chic Axor interior design collection,” explained Dirk Schilmoeller, the sales director of Hansgrohe Middle East.

The Jordan showroom is part of a recent partnership with the esteemed Al Nabulsi and Al Amad home décor company. The space will present the new Hansgrohe and Axor ShowTec range in  an extraordinary and highly attractive, modular display concept.

"Since entering the Middle East market in the late 1990s, Hansgrohe has been very successful because it carries the respected ‘Made in Germany’ stamp assuring quality," stated Schilmoeller.

"Also, the brand has been careful to understand the unique needs of this region. With such a harsh regional climate, water saving obviously plays a major role, this is why Hansgrohe’s Eco Smart ranges of showers and mixers are very popular. Also, our Comfort Zone concept of creating space below the mixer and washbasin is particularly important due to the religious washing before prayer," he added.

While all its products have been well-received in the market, some of the recent products that have done very well include the Metris Select and Talis Select kitchen mixers, Croma and Axor One.

On the main features, Schilmoeller said: "The new kitchen mixers Metris Select and Talis Select, for the first time, combine a pull-out spray head with the innovative Select technology. This innovative solution increases the operating range around the sink, making work in the kitchen considerably easier."

Metris Select and Talis Select kitchen mixers fit in well with a variety of kitchen design styles and harmonise with the shape of many sinks.

On Axor range, the expert said: "Created by London designers Edward Barber and Jay Osgerby, Axor One – All in One (the thermostat module for minimalists) is a thermostat module for the shower which, due to its simplicity, flatness and size, creates a new feeling of spaciousness. It features generously proportioned paddles, and is flat and gently rounded. All functions are concentrated in one central control unit.”

Over the years, Hansgrohe has worked on a vast range of high-profile projects in the Middle East.
Recently, the company completed work on Nikki Beach Resort and Spa located on Pearl Jumeirah – a stunning new beachfront boutique property in Dubai, said Schilmoeller.

Hansgrohe supplied the whole resort with its top-of-the-range PuraVida Hansgrohe collection, Croma Select and Raindance Select for the showers using the Select technology, he added.-TradeArabia News Service