Ideal Standard, a leading provider of innovative total bathroom solutions operating across Europe, Middle East and Africa, unveiled its latest product portfolio at the Big 5 expo in Dubai, UAE.

At the exhibition, which concludes tomorrow (November 26) at Dubai World Trade Centre, Ideal Standard is showcasing the entire spectrum of bathroom solutions – from ceramics, brassware fittings and shower kits to bathtubs, furniture and shower trays.

Besides it flagship brand Ideal Standard, the company will also roll out products from its other leading European brands such as Jado, Armitage Shanks and American Standard.

Among the salient attractions on offer are the revolutionary AquaBlade flush technology and Tonic II total bathroom range, said the company in a statement.

AquaBlade is a newly engineered system of channels to create a cascading wall of water from the top of the toilet bowl opening, which gives optimum water flow covering every inch of the ceramic, keeping the toilet bowl immaculately clean, it stated.

With a refined soft geometric design, Tonic II’s clean, beautiful lines offer a broad choice of solutions and combinations of harmonious, contemporary ceramics, fittings, furniture and bathtubs that won this year’s IF Design award. The collection is created by German design studio, Artefakt.

On the new collection, Dimitra Dotsia, the marketing manager, Ideal Standard Mena, said: “We are very excited about this year’s participation, as we are presenting our new revolutionary AquaBlade flush technology that has already generated a buzz in the industry, as well as our new award winning Tonic II total bathroom range."

"Always thinking about the ergonomics of the bathroom, we aim to help our end -users get the most out of their bathroom experience. So, merging stunning form and exceptional function is a major focus for us, in order to continue delivering game-changing products. Ideal Standard provides a glimpse of this at Big 5," she added.
    
The company will also showcase a selection of its already-successful products, such as the luxury total bathroom solution range DEA combined with mélange fittings; Connect & Strada range; shower systems and kits, vessels and a wide collection of bathroom fittings.

Jado will present luxurious mixer ranges like IF Design Gold award winner Joy, Jes, Perlrand Cristal – the Swarovski range – and others.

From the Armitage Shanks brand, three major product lines will be displayed. Contour 21 Splash Schools range – an ergonomic, hygienic and delightfully colourful school collection; The Doc M healthcare pack of products for hospitals and clinics, as well as a selection of residential and non-residential mixers like Markwick which offer safety against bacteria of all kinds due to their ability for easy sterilizing, cleaning and disinfection.

The company’s stand will also display products from American Standard, including a selective range of elongated toilets, for greater comfort.

Hafez Ahmed, the chief executive of Ideal Standard Mena, said the Big 5 offers a great platform to tap into the burgeoning growth opportunities in the region for the group's innovative bathroom solutions.

"Through our participation, we aim to fully benefit from the possibilities of offering our world-class products amidst robust trends in the market. For us last year's Big 5 was very successful and encouraging, and we see good potential to build on our market leadership," he added.-TradeArabia News Service