CBRE Group has signed  a deal with ’THE One,’ a leading home fashion brand in the Middle East, to open its third store in the region for the brand’s new discount line at the Enma Mall in Bahrain.

Spread across nearly 1,000 sq m, the new ’THE One Basics’ store has been scheduled to open in September, said a statement.

It will offer discerning customers a full spectrum of home fashion, ranging from bed, bath, living and dining room furniture and accessories, to kitchenware, scented candles and faux flowers, at affordable prices, it said.

Steve Mayes, director, Sales and Agency, CBRE Bahrain, said” “We are delighted to have ‘THE One’ opening a store at Enma Mall. Their new outlet will be a one-stop solution for furnishing needs for Bahrain residents, providing them with reasonably priced innovative and creative ideas and solutions for their homes.

“Now nearing full occupancy, Enma Mall is witnessing strong interest from regional and international retailers, with many opening new outlets at the shopping centre. The opening of leading brand names such as ‘THE One’ reinforces Enma Mall’s position as community destination of choice for retailers from the region and beyond.”

Thomas Lundgren, founder and chief executive officer of ‘THE One’ and now also ‘THE One Basics,’ added: “We are very excited about bringing our new low cost furniture concept to Bahrain and feel that Enma Mall is the perfect fit for THE One Basics.

“It is located in the right area, has a contemporary feel and a great mix of brands that caters to the same customers we see Basics attracting.” - TradeArabia News Service