US-based Case Construction Equipment, a brand of CNH Industrial, showcased its full line of industry leading equipment at the recently concluded Intermat 2015, a global industry exhibition, in Paris, France.

The company introduced important new products and technologies, and offered new ways of experiencing the stand to get the most from the visit with interactive tools, as well as a shuttle service to the Case Customer Centre Paris.

The brand also attracted the interest of the trade press, with about 100 journalists visiting the stand to attend the brand’s press conference, held on the exhibition’s opening day, and in the following days. At the event Case presented to the press its new D series crawler excavators and its first range of graders for the European markets.

Case set up a shuttle service to take visitors to its Customer Centre (CCCP), where they could attend demonstrations of the new products and test drive a choice of models. Several dealers from the Africa Middle East region took advantage of this opportunity to invite their customers to extend their Case experience.

Participating customers learned more about the specific ranges of Case equipment for the African and Middle Eastern markets, with crawler excavators, wheel loaders and the recently launched backhoe loader 570T attracting particular attention and very positive feedback.

Case introduced a host of new product lines featuring its advanced technologies developed to meet European emissions standards. The brand launched its first range of graders in Europe, “A new top player in our team”, that delivers best-in-class controllability and comfort together with exceptionally low fuel and maintenance costs.

Case also displayed a prototype hybrid excavator that uses the same engine as standard excavators, but the swing device is an electric motor. The hybrid technology converts energy generated during the swing deceleration and stores it in the capacitor, then uses it to assist the power of the engine via a generator motor.

Case has introduced a high level of interactivity to bring together the public and the Case teams, inviting them into the Case world to participate in the brand’s life.

It started in the weeks preceding the show with the Paint yourself Case contest on Facebook, inviting the public to upload selfies to the gallery on the brand’s Intermat mini website, edit them with the online tools provided, share them with their friends, and win free tickets for the show.

New technologies

Case also introduced new initiatives to help visitors get as much as possible from their time on the stand: a Case stand experience application and the Case Virtual Experience.

The Case stand experience app, which could be downloaded with a QR code at the stand’s Smart Point, led visitors on a guided tour, providing access to multimedia material on the various products and services on display as they walked around the stand.

For the Virtual Experience, a CASE Teleportal box with four smart phone stations enables visitors to experience the Case virtual reality: they found themselves standing in a quarry, surrounded by a grader, a dozer, a wheel loader and a crawler excavator.

The Parts area also introduced interactive tools to provide information, such as the touch screen station where visitors could configure a Case machine with a choice of attachments and view the full specs and advantages of the setup.

The Parts team also launched a new series of video shorts featuring Case mechanic Ted answering the most frequently asked questions about maintenance and original parts. The full series of ‘Ask Ted’ videos will soon be available on the Case YouTube channel.

Case also launched at the show its new collection of wearables, toys and scale models, which will be available at the online Case Shop. The clothing collection includes fashionable and vintage T-shirts, hoodies and fleece jackets for women and men. The children’s collection offers new softshell jackets, knitted sweaters and T-shirts. – TradeArabia News Service