Miele, a leading white goods and kitchen appliance manufacturer based in Germany, said it has supplied over 21,500 appliances to some of the UAE’s most sought-after residential developments including the world’s tallest building, Burj Khalifa, and the luxury island villa community of Palm Jumeirah.

The company has continued to gain ground in a competitive market environment consolidating its regional position with a growing portfolio of contract wins worth Dh85 million ($23.1 million), said a statement from Miele.

Of the appliances supplied, around 7,000 were for the Burj Khalifa residences, including ovens, hobs, cooker hoods, dishwashers, plate warmers, washing machines and dryers; adding its own unique stamp of luxury hallmark to the 900 apartments, which sell for upwards of Dh6 million ($1.63 million) for a two-bedroom unit.

Dubai’s Jumeirah Golf Estates development, which is home to a collection of three to five-bedroom Mediterranean-styled villas overlooking the four world-class golf courses and priced up to a Dh31 million ($8.4 million), chose Miele to provide 5,000 appliances ranging from state-of-the-art coffee machines and steamers to refrigerators.

Ralf Weisenstein, the project sales manager, said: “These and numerous other prominent contract wins have helped to establish Miele as the high-end home appliance brand of choice for luxury developers, and discerning landlords and home-owners across the emirates."

"It underscores our mantra that real value is built on innovation, quality, style and sustainability rather than price alone," observed Weisenstein.

The 80-storey D1 Tower and ultra-opulent Palazzo Versace resort development which are central to Dubai’s emerging Culture Village arts and heritage hub, have also partnered with Miele for the provision of some 2,000 kitchen and laundry appliances.

“The consumer durable market is incredibly buoyant in the UAE showing extremely positive year-on-year growth. Through a range of contract wins, Miele has supplied some of the UAE’s most recognised residential developments and in turn accumulated sales totalling Dh84 million ($22.9 million) for these projects alone” added Weisenstein.     

The firm also supplied a total of 6,000 appliances to the Palm Jumeirah and Saadiyat Island residences, and has also expanded its Abu Dhabi client list, winning the contract to provide the UAE capital’s tallest residential tower with various items.

The 72-storey Landmark Tower in Abu Dhabi received 1,500 kitchen and household appliances for its collection of three and four-bedroom apartments, all of which enjoy a prime location on the city’s popular Corniche promenade, he added.-TradeArabia News Service