Decofair 2014, a premium furniture and interior design show, will boast of the largest exhibitor presence on record when it gets underway next month in Jeddah, Saudi Arabia.

Taking place from November 10 to 13 at the Jeddah Centre for Forums and Events, the sixth edition of Decofair will showcase an array of homegrown brands amid an increased international presence, including a British Design Pavilion - that will play host to UK companies such as Villiers, Ultimate Rug Company, Meystyle, and Volga Linen - as well as leading international brands Vondom, Swarovski, Hansgrohe, Fatboy and Scavolini, among others.

Supported for the second consecutive year by the International Interior Design Association (IIDA) as strategic design and knowledge partner, the show is organised by Reed Sunaidi Exhibitions.

Decofair, which provides a platform to share information and increased community knowledge through its Decofair discussions seminars, features expert presentations, workshops and interactive sessions that include speakers from the UK, Switzerland, New Zealand, Norway, Saudi Arabia and other GCC countries.

Additionally, the Hosted Buyer Programme, the organiser said, will match the sourcing requirements of visiting Decofair buyers with the specific products and service offerings of selected exhibitors prior to the event.

Decofair covers the interior design industry from A to Z, and features nine key sectors: furniture, furnishings, flooring, accessories, lighting, textiles and soft furnishings, outdoor furniture, kitchen and bathroom products and design and architectural services.

Naomi Barton, the international sales and marketing director, Reed Sunaidi Exhibitions, said: "As Decofair continues to grow, it is assisting in opening up Saudi Arabia’s design market to an increased number of international firms who bring a wealth of increased knowledge and required skillsets to the market."

“Their participation continues to add value to the already high-quality projects both under way and in the pipeline, and encourages a push towards modern, international design in the kingdom alongside impressive Islamic design that is also evident at the show,” he added.-TradeArabia News Service