Rubber World Industries (RWI), a leading manufacturer of closed-cell rubber insulation 'Gulf-O-Flex' in the Gulf and South East Asia, has launched a series of initiatives aimed at promoting its integrated suite of products in Qatar.

The company’s recent participation at 'Project Qatar 2011', a leading construction show for Qatar and the GCC, allowed it to meet its new and existing customers, discuss key market trends and develop new project opportunities, it said.

RWI has revealed that its customers in Qatar have lauded its diverse range of rubber insulated and adhesives solutions, further acknowledging the world-class quality, durability and reliability of the brand, said a statement.

“The positive response complements RWI’s move to penetrate Qatar’s rapidly developing construction industry. The company has urged the country’s construction segment to come up with more strategic and sustainable designs,” it said.

Commenting on their association with RWI, P K Shareef, procurement officer, Almuftah Group, said: "Our company has had very good experience with Rubber World Industries and the excellent products it offers. Their customer service is truly commendable and highly appreciated. Rubber World is also always aiming to please its customers with the roll out of new product and customer based services. They have recently introduced the online ordering form and this has benefited us a lot."

RWI’s move to consolidate its presence in Qatar’s booming construction sector follows a recent report from the International Monetary Fund (IMF) naming Qatar as the world’s fastest developing economy with forecasts of a 20 per cent growth in GDP for 2011. The development is further bolstered by the announcement of Qatar's hosting of the 2022 FIFA World Cup, ushering in an influx of key projects.

RWI has recently made the move to diversify its trading items as a means to help create a stronger and improved line of construction essentials, which is primarily targeted at the Middle East region’s flourishing construction and development industry.

The company has also rolled out a wider product range aimed at meeting the growing demand for elastomeric rubber insulated products, which are considered to be an essential building material in today’s batch of construction and development projects for its durability and competitive pricing. Among these new products, RWI has created key focus towards the HVAC industry.

“Our successful participation at ‘Project Qatar 2011’ was marked with the strengthening of ties with our customers and meeting new contacts in Qatar’s construction segment. We are truly overwhelmed with the positive feedback and strong response that we have received from our customers here. The confidence placed in us encourages us to remain steadfast in our commitment to provide world-class high quality rubber insulated and adhesive solutions to the market, particularly across Qatar's growing number of construction projects,” said Muzammil Shaikhani, managing director, RWI. – TradeArabia News Service