Consultancy Miracle has been appointed as the first local agency for the Bahrain Bay billboard project following a pitch for their Formula One-themed billboard.

Bahrain Bay is a mixed use real estate development in the kingdom.

'The client wanted to convey to the public a feeling of credibility for the brand and progress of the development, the idea was to tell people that thanks to their great partners they were able to stay on track with the development when so many others around the country had faltered,' a spokesman for the agency said.

'The board was re-faced with the new design over the weekend.

'Bahrain Bay's communications strategy has always been to use one landmark 50-metre billboard, which a few years back was the first of its kind in the country, displayed throughout the year and refresh it each quarter.'

'Until recently the design had always been developed by an international agency,' he said.

'We feel such work as well as other examples are a testament to the growing potential of local communication consultancies, showing that great work does not only come from the international sector.'-TradeArabia News Service