QIG (Quality Investment Group) Holding, the main shareholder of Lebanese construction firm Qualco, has established a new company in Baghdad specializing in the trading of construction materials.

Qualtra, the new company, features several major international brands including Grohe, Legrand, Rubi and Sodamco, among others, and Iraq operations are expected to begin soon, according to a statement.

"We are in the process of opening to promising markets in the region,” said Roger Karam, chairman of QIG Holding.

“In addition to the Iraqi market, we are eager to establish a strong presence in Syria, Jordan and UAE, in the framework of implementing our expansion strategy. We are striving to position Qualco, Qualdev and Qualtra amongst the prominent players in their sectors,” he added. – TradeArabia News Service