Dohaland will be showcasing its flagship project Musheireb, an innovative approach to downtown regeneration, for the first time at an upcoming real estate exhibition in Munich, Germany.

Expo Real, running from October 4 to 6, is considered the largest trade fair for commercial real estate in Europe, with over 1,500 exhibitors from across the globe expected to showcase their real estate product portfolios.

“Qatar has been named the fastest growing economy in the world by the IMF, and Musheireb adds a new ‘architectural’ dimension to a series of Qatari achievements as the nation continues to take huge strides forward, both economically and socially,” said Dohaland’s CEO Issa M Al Mohannadi.

“As a national developer we are proud to have our own architectural identity and we want to share that with the world,” he added.

Musheireb, Dohaland’s flagship project that will regenerate a 35 hectare site in the heart of Doha, is set to transform the capital into the vibrant, cohesive and culturally alive city centre it once was. It will do so while simultaneously addressing issues of congestion, sustainability, and maintaining the aesthetic and social individuality of Qatar.

“Dohaland believes that sustainable, culturally sensitive and environmentally responsible developments, particularly in metropolitan areas, can provide the answers that an increasingly urbanized, energy-hungry world needs,” Al Mohannadi added.

“The DNA of our Qatari architectural language can be applied to developments anywhere in the world. The key is to learn from the past, when people lived in harmony with the environment because they felt their dependence on it firsthand.”

“Embracing modern technology should never come at the cost of totally discarding the cumulative knowledge of millennia - particularly in construction and real estate,” he concluded. – TradeArabia News Service