Emaar Middle East, a subsidiary of global property developer Emaar Properties, has joined hands with Jiwar Real Estate, a subsidiary of the Saudi Binladen Group of Companies, to market Emaar Residences at the Fairmont Makkah.

The highly sought after Emaar Residences at the Fairmont Makkah feature fully-furnished serviced residences in the tallest tower in Makkah. Managed by luxury global hospitality operator Fairmont Hotels and Resorts, the homes are located directly on the Haram Plaza, steps away from King Abdul Aziz Gate, and residents have breathtaking views of the Holy Ka’bah, Haram or city of Makkah from their rooms.

Jiwar will join Emaar Middle East in promoting Emaar Residences at the Fairmont Makkah during Ramadan, throughout the Hajj season and over the coming year. Jiwar will use its extensive market knowledge and domain presence in the Holy City to directly promote and market the serviced residences in Makkah.

Emaar’s sales centre in Jeddah features a true-to-type model home replete with all architectural and interior design details for interested customers.

“Emaar Residences at the Fairmont Makkah is one of the most prestigious projects of Emaar with a unique location in Makkah,” said Alaa Abdullah Saad, chief executive officer, Emaar Middle East.

“The holy city will be a confluence of the faithful during Ramadan and the Hajj season and our association with Jiwar, which has strong knowledge of Makkah, will enable us to reach out a large cross-section of customers.”

Dr Saleh Habib, managing director, Jiwar said: “Emaar Residences at the Fairmont Makkah is a spectacular serviced residential project. A premium project offering discerning customers the convenience of being at the heart of the Haram Plaza, Emaar Residences at the Fairmont Makkah also has the added advantage of being managed by a global hospitality operator. We will leverage our extensive contact list and wide product and market knowledge to promote the serviced residences.”

The Makkah Clock Royal Tower, a Fairmont Hotel, which houses the Emaar Residences at the Fairmont Makkah, is part of Abraj Al Bait, comprising seven elegant towers and part of the King AbdulAziz Endowment of The Two Holy Mosques.

At 577 metres, a true architectural landmark in the Holy City, the Makkah Clock Royal Tower, a Fairmont Hotel is developed by Saudi Bin Laden Group. It will be among the world’s tallest hotel towers and will feature dining outlets and elegant conference and banquet facilities, said a statement.

Distinctive features include a 40-metre clock more than five times larger than London’s Big Ben announcing daily prayer timings, as well as a Lunar Observation Centre and Islamic Museum to showcase the region’s heritage for future generations.

Emaar Residences at the Fairmont Makkah includes spacious studios and one- to three-bedroom residences that are offered on a leasehold basis. Residents can also opt for a rental programme with Fairmont, allowing them to leverage the global sales and marketing reach of the luxury brand.

Emaar Middle East is also developing Jeddah Gate and Al Khobar Lakes, two master-planned gated communities in Jeddah and Al Khobar respectively. – TradeArabia News Service