Sama Dubai, the international real estate investment and development arm of Dubai Holding, has released its first-ever corporate social responsibility (CSR) report and has outlined its core values and mission towards CSR.

The Sama Dubai report features a rigorous analysis of its initiatives implemented in 2006-2007. It also outlines the many ways Sama Dubai is proactively addressing critical business, environmental and social issues.

The report explains what the company is doing to build on its long-standing commitment to provide exceptional customer service throughout its enterprise, create a great workplace environment, instill strong corporate governance practices and make a positive difference in local communities, said a company official.

The report also benchmarks Sama Dubai’s accomplishments and activities against the ten guiding principles of the United Nations Global Compact (UNGC).

Sama Dubai has since 2006 been a founding member of the UNGC, whose role is to encourage businesses worldwide to adopt and report on its sustainable and socially responsible policies.

Farhan Faraidooni, Sama Dubai executive chairman said the company has set strategic objectives to integrate economic, environmental and social concerns into its regular decision making process, with CSR considered as one of the top priorities.

"We are committed to creating sustainable developments, and as part of this commitment, we take into consideration the social and economic wellbeing of the communities we operate in," he remarked.

“We are proud to be an industry leader by publishing this CSR report, which has been a thorough and comprehensive endeavour involving virtually every department across our broad organisation," he noted.

"The report reflects our goal to being a world-class corporate citizen, which means that in addition to shaping landmark projects across the region, we also strive to do our part to make the world a better place," Faraidooni added.-TradeArabia News Service