IFA Hotels & Resorts (IFA HR) and JV partner Kuwait Real Estate Company announced the launch of Kempinski Residences Alabadiyah Hills, branded serviced apartments, in the freehold Alabadiyah Hills resort in Lebanon.

Talal Jassim Al-Bahar, chairman and managing director, IFA HR said Lebanon was one of the most sought after holiday destinations in the Middle East, popular among tourists from the Gulf and expatriates alike. 

'We witnessed great success with our first phase of Alabadiyah Hills which is now nearing completion. Despite the recent unrest in Lebanon, we continued with the construction of the project as we have always had strong faith in the country. We’re looking forward to welcoming guests to the property in the near future,' he observed.

The second phase of the mixed-use complex in the picturesque Dhour Abadiyah village, overlooking Beirut and the Mediterranean, comprises four towers of four floors each, offering penthouses and one, two and three-bedroom apartments for sale, with all the extras of a five-star hotel and optional furniture packages.

The complex will be managed by Europe’s oldest luxury hotel group, Kempinski Hotels, and will also house a number of upscale restaurants and cafes.

Piaras Moriarty, VP sales Middle East, IFA HR said Kempinski Residences Alabadiyah Hills were branded apartments that come along with an optional rental programme.

Targeted at high-net worth individuals living overseas, the arrangement allows this segment of investors to holiday in their own luxurious apartments and gain an income from letting out idle properties when not in use, he added.

Ulrich Eckhardt, president Middle East and Africa for Kempinski Hotels said: “This project with IFA Hotels & Resorts creates an ideal platform for us to enter the Lebanese market, and will set the standard for future projects in the region.'

'Kempinski is known for exceptionally high standards of quality and service, which is one of the main advantages for investors in this luxury residence, who would be sure to receive superior five-star services all year round,' he added.

Alabadiyah Hills comprises 15 private villas, 30 townhouses and 220 luxury apartments with their own swimming pools and gardens. The development also hosts recreational facilities including a members-only health club, gymnasium and tennis court.

Al-Bahar said this was another clear message to the investors that the company intends to maintain its quality integrated resort development, by partnering with Kempinski, and 'where we are delivering on the promise made to further invest and develop in the beautiful country of Lebanon.”-TradeArabia News Service