Lulu Tourism plans to launch its marketing campaign with a cutting-edge $2 million motorised model of the Reef Island.

The motorised model (19mx10m) will be the centerpiece of the permanent marketing tent and is due to be unveiled in November 2007, the company said in a statement.

The official launch of the marketing campaign in the GCC will be marked by a grand opening ceremony at which the vision of the island will be communicated and the model unveiled to the special guests who will comprise dignitaries and prominent business figures from across the region.

“I am convinced visitors of our marketing tent will be completely mesmerised by this one-of-a-kind experience. We acknowledge the importance of showcasing our vision in its entirety, and with our state-of-the-art model, the visitors will be able to see the uniqueness of the Reef Island,” said Reef Island sales and marketing manager Ernest Fleihan.

The marketing tent will allow interested buyers and investors to get a feel of the Reef Island’s exclusive lifestyle as well as meet the specialised sales team debuting November 2007 up until 2010, the expected date of the project’s completion. – TradeArabia News Service