Indosuez Wealth Management, the global wealth management brand of Crédit Agricole Group, has launched Azqore, the new brand for Crédit Agricole Private Banking Services (CA-PBS). 

 

The creation of Azqore follows a comprehensive strategic review that began in 2016 with an audit and consultation process based around in-depth interviews with employees, clients and industry specialists in order to identify key points of difference and brand values, Indosuez said. 

 

Based on this understanding, the group worked to develop a core brand proposition and differentiated positioning to help wealth managers and private banks transform their operational efficiency and ensure compliance with regulations. This in turn delivered the brand promise, ”Partners for tomorrow’s wealth managers”.

 

Azqore was established as CA-PBS in 1992 in the heart of private banking in Switzerland and has become a recognised digital transformation partner. The business has 30 clients in 11 countries, served from three locations (Geneva, Lausanne and Singapore) and has CHF150 billion in assets under management, up 30 per cent in 2017. 

 

Through its proprietary S2i platform, Azqore offers a wide range of services, including integrated technology services, operational back office and project consultancy. Clients can benefit from Azqore’s system either by outsourcing their back office to its experts (BPO), or by their own in-house teams accessing its integrated banking platform in SaaS mode. In the past 24 months, Azqore has completed seven new migrations to the S2i platform, taking the total number of private banks it serves to 30.

 

Pierre Dulon, chief executive officer of Azqore, said: “Our business has a single purpose: to support tomorrow’s private bankers and wealth managers as they adapt to a fast-changing world. With regulatory evolution becoming ever more complex, combined with the increased need for effective digital solutions, our customers are looking for constantly evolving IT platforms with a sophisticated user experience. With its 25 years of experience, Azqore is well positioned to be the go-to partner for private banks and wealth managers which have a need for digital and operational transformation.  

 

“The new brand is a major step for Azqore, creating a strong identity for clients and employees alike. It is an identity that embodies the core values and characteristics of the company: an ambitious spirit built on commitment to partners and engineering excellence, as well as a comprehensive offering built around our S2i integrated platform. We thank everyone who has helped make Azqore a reality.” – TradeArabia News Service