Gulf Bank, a top bank in the region, was recently honoured with the ‘Excellence in VIP Customer Service’ Award from Kuwait’s Public Relations Association.

Kuwait’s Minister of Social Affairs and Labour Hend Al-Subaih and the chairman of Kuwait’s Public Relations Association, Jamal Al Nasrallah presented the award to Gulf Bank representative, Meshari Shehab, assistant general manager – Priority Banking.

Upon receiving the award, Shehab said: “We are proud to be recognized for our efforts in Priority Banking customer service and would like to thank Kuwait’s Public Relations Association for this recognition. The ‘Excellence in VIP Customer Service’ award affirms the success of Gulf Bank’s strategy to provide its valued customers with services tailored to their needs.

“With Gulf Bank Priority Banking, customers enjoy a personalized and preferential treatment coupled with a suite of Banking and investment products and services designed to meet their financial goals.”

The awards aim at underscoring the importance of customer service and public relations that require unique skills and high experience, and at highlighting the efforts invested in the fields of public relations and customer service across all industries, from the public and private sectors.

A judging committee was formed to select the winners. It consisted of international and local public relations and customer service experts. The evaluation was based on international standards in regards to the level of client servicing and the ability to meet the clients’ needs.

The event also featured a number of workshops about the strategies of public relations and customer service targeted at employees of ministries and organizations, in addition to a small exhibition area where participants showcased their products and services.

The Kuwait Public Relations Award is one of the most prestigious events in Kuwait. The main objectives of the association is to promote the role of the State of Kuwait in public relations practice and functions, to create channels of cooperation with international and regional public relations associations, and to raise awareness of the importance of this industry. – TradeArabia News Service