Xpress Money, a global money transfer brand, has kick-started an ‘experiential’ reward programme in the UAE that offers customers who hold Xpress Money Rewards card a grand treat.

This programme offers unique experiences such as a dinner at the Atlantis Hotel or a visit to At the Top- Burj Khalifa.

Ashwin Gedam, head - Global Marketing, Xpress Money, said, “Many of our expatriate customers remit up to 85-90 per cent of their earnings to their families back home. Thus, they are left with very little money to spend on themselves. As a corporate that deeply cares for its customers, we decided to bring cheer into their lives through this initiative.”

Gina Col Iteng, a Filipino expat said, “I am so happy today. I always wanted to visit Atlantis and share pictures with my family back in Manila. It’s truly a dream-come-true moment for me.”

This programme follows the successful launch of the Xpress Money’s Rewards Programme in August 2015 that provided customers with guaranteed cashback on every remittance and various other benefits.

Customers, who enroll for this reward programme, get an instant cashback of Dh5 ($1.36) on their first transaction and Dh2 cashback on all subsequent transactions. Xpress Money customers will additionally get Dh1 on every referral.

Going forward, Xpress Money will enhance the ‘experiential’ reward programme by adding more exotic treats to its bouquet, a statement said. – TradeArabia News Service