UAE’s Abu Dhabi Islamic Bank (Adib) has become a strategic partner of the Dubai Festivals and Retail Establishment (DFRE) to sponsor and support key festivals and events during 2016.

Through the sponsorship, Adib will be the exclusive banking partner for key festivals and events throughout the year 2016, starting with the world’s longest running festival of its kind, the Dubai Shopping Festival  in January through Dubai Food Festival, Dubai Summer Surprises, Ramadan in Dubai, Eid in Dubai and Dubai Motor Festival.

During the 32-day DSF, which commences on 1st January, 2016, Adib will, for the first time ever build and power the Dubai Festivals mobile app which will allow visitors to find the best DSF offers on the go.

Visitors can view the latest DSF offers by stores, brands and mall location and can personalize the app by adding their preferences. App users can also win prizes such as iPhones, PlayStations and shopping vouchers worth thousands. The app is available to download through Apple and Google Play Stores.

Sarvesh Sarup, global head of Retail Banking, Adib, said: “This is our flagship sponsorship for the year 2016 across the UAE and we are honoured to partner with and support Dubai Festivals and Retail Establishment. Dubai's events have become an integral part of the international events calendar thanks to the global standards adopted by the organizers.”

“We plan to bring new and innovative products and services to visitors and our customers attending the festivals. And as part of our partnership with Dubai Festivals, and in line with our efforts to align to the smart initiatives of the UAE government, we are proud to introduce the Dubai Festivals’ first ever mobile application which offers customers and visitors a one stop source of information for all promotions during the festivals. This partnership is part of our commitment to further develop our presence in Dubai while leveraging our positioning as a banking partner of choice for all customer segments across the UAE,” he added.

Saeed Mohammed Mesam Al Falasi, executive director- Retail and Strategic Alliances, DFRE, an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM), said: “We are pleased to welcome Adib as our new Strategic Partner, a development that would not only add value to the DSF offerings in 2016 but also further enhance the wider collaborative relationship that DFRE has with the private sector.

“Over the past two decades DSF has evolved into a family-friendly destination offering memorable and rewarding moments, and as a renowned bank, Adib’s participation in DSF will play an important part in making the festival the world’s best shopping experience. We are grateful to Adib for supporting Dubai Shopping Festival, and are confident that this would be the beginning of a long and fruitful partnership”.

During the festivals and events, Adib will be offering its customers and app users cashback offers, mega raffle draws and valuable rewards on covered cards spends and flagship financial products such as Ghina savings account and other financial products. Specific offers and promotions will be announced in due course throughout the planned events. – TradeArabia News Service