Virgin Mobile Saudi Arabia plans to expand the variety of payment options it offers to mobile subscribers in the Kingdom via an agreement with Payfort, a leading online payment service provider in the region.

The new Saudi operator will be able to provide customers with a seamless payment experience and a wider range of payment options, including secure payment transactions via mobile devices.

"Payfort’s online payment platform allows us to offer subscribers the option to pay safely and easily via whatever connected device they are using,” said Karim Benkirane, CEO of Virgin Mobile Saudi Arabia.

“We have worked hard to provide Saudi subscribers with easy ways to engage with the Virgin Mobile brand including a great user experience via mobile devices. Payfort seamlessly integrates with our existing online platforms to provide added convenience for our customers.”

Virgin Mobile Saudi Arabia recently won an award for Best Online Experience at the regional Customer Experience Management in Telecoms Middle East Summit in recognition of the operator’s innovative approach to serving members via social media and web channels.

“Today’s consumers are looking for easy ways to purchase from brands and increasingly payment via mobile devices, this is particularly true for the tech-savvy youth segment of the market” said Omar Soudodi, managing director of Payfort.

“Payfort’s online payment platform will allow Virgin Mobile subscribers in Saudi to pay in the way most convenient to them via any connected device, whilst remaining immersed in Virgin Mobile’s user experience.”

Payfort has the solutions that meet the needs of the operator’s mobile customers, without forcing subscribers to leave Virgin Mobile’s web experience, Soudodi noted.

”Payfort provides a variety of payment options to help mobile operators offer sub-scribers more ways to pay, thereby increasing sales,” added Soudodi. “The Middle East’s appetite for mobile services and e-commerce is growing fast and so there’s a clear opportunity for mobile operators to lead the way here.” – TradeArabia News Service