OMA Emirates, a provider of cutting edge technology for the payment industry, has implemented an end-to-end Europay, MasterCard and Visa (EMV) card personalisation for Sharjah Islamic Bank.

The solution will help to make a smooth transition from magnetic stripe to EMV cards issuance and is now capable of faster, efficient and economical delivery of personalised cards to its customers, said a statement.

Sharjah Islamic Bank is focusing on providing higher value to its clientele and has made significant technology investments to stay ahead with their banking services.

The new perso machine system from OMA Emirates – Solution Gulf is capable of providing instant embossing and encoding of EMV cards.

Built on open platform architecture, it will enable the bank to continue using systems from other vendors thereby lowers costs and improves flexibility of card operations.  

Hesham Farouk, senior vice president, head of Card Operations, said: “It was important for us to implement technology savvy services which will benefit our customers. The migration from magnetic stripe cards to EMV personalised cards by OMA Emirates allows us to adhere to strict EMV card specifications and standards and gives us the flexibility to scale up depending on market demands and our card business.

“Coupled with the high end personalisation system, we are able to meet the timely needs of any additional information that needs to be introduced into the EMV cards, new formats, etc.”

Niranj Sangal, group chief executive officer, OMA Emirates - Solution Gulf, said: “While implementing the EMV card issuance solutions for Sharjah Islamic Bank, we took into consideration the specific needs and worked towards using some of the latest technologies that supports their growing need to create higher levels of customer satisfaction while also putting into place viable solutions that would optimise the card personalisation process.

“Our in-house team worked towards achieving Sharjah Islamic Bank’s goal to continue working towards technology for the future.”

With in-built features that manage the system, the solution will allow the bank to have easy access to data from the powerful search facility, and captures photographs and signatures and optimises them thereby increasing the speed of card issuance.  It will also allow the use of batch printing and encoding which helps in reducing the processing time of the cards. - TradeArabia News Service