OMA Emirates, a leading provider of payment technologies, has launched an upgrade in its card personalisation solution to emboss and encode customer information instantly at the time of card issuance.

The new system has been a part of the launch by Al Hilal Bank’s unique Qibla credit card that is embedded with a digital compass and locates the Qibla direction which must be followed while performing Salah.

Service quality is a priority to gain and retain customers by sectors such as banking and finance, retail, loyalty programmes, roads and transportation and telecom. Personalised cards are being increasingly used for specialized services, and, incentive, loyalty and membership programmes.

While ensuring that end users are provided with exclusive cards, businesses can also utilise card usage data for a wide range of marketing and sales activities, and, to analyse future trends in products and services.

“At OMA Emirates we believe that we must work hand-in-hand with relevant industries that utilize card plastics and endeavour to play an active role in their ongoing growth initiatives,” said Niranj Sangal, Group CEO, OMA Emirates – Solution Gulf.

“Our in-house EMV technical teams constantly upgrade their knowledge and are a part of the ever changing industry advancements. It allows our customers the flexibility to choose our services and help them to effectively improve customer service.

“Our priming device that was customized to enable us to personalize cards with ease has provided us the opportunity to be a part of the prestigious Qibla Credit Card introduced by Al Hilal Bank. A first of its kind, the card provides an exclusive prayer tool for the card holders and reflects the unstinted progress that is demonstrated by Islamic banking which has been growing at an exceptional pace” he added.

Innovations such as the OMA Emirates – Solution Gulf perso machine helps in speeding up the personalization system with instant embossing and encoding of cards that are user friendly and follow strict EMV security and design standards.

OMA Emirates’ card issuance solution is built on an open platform enabling clients to cross pollinate with systems from other vendors. This cross pollination capability is critical for banks and customers alike and helps in keeping low costs and improving flexibility of card operations. The system also supports batch printing and encoding which increases user efficiency.

Mohamed Zaqout, EVP Personal Banking, Al Hilal Bank, said: “The Qibla credit card introduced by Al Hilal Bank was an extremely important project for us. It was evident that the card had to be technically superior to compliment the exclusivity of the product.”

“OMA Emirates’ innovative card personalization solution played a significant role in the successful launch of the world’s first credit card that has a digital compass to identify the direction to perform Salah. We are proud to be the first to introduce the Qibla card and to be acknowledged for our contribution to Islamic banking,” he added. – TradeArabia News Service