The International Bank of Qatar (ibq), a leading provider of financial services in the country, has unveiled its revamped private banking brand identity along with its new logo.

IBQ, which was established in 1956 as a private Qatari bank, is 30 per cent owned and managed by leading Kuwaiti lender National Bank of Kuwait (NBK).

With a market leading, comprehensive suite of banking and wealth management products and services as well as access to National Bank of Kuwait’s regional and international reach, ibq private banking has maintained its position as a leading Qatari bank, said a statement from the bank.

It’s  long-standing legacy within the local high net worth community dates back to the early beginnings of the bank in 1956 as Qatar’s first private bank, it added.

The rebrand initiative reinforces ibq’s ongoing transformation to remain the customer–centric and expertise-led financial organization in Qatar, remarked managing director Jabra Ghandour.

"We have developed enduring and long lasting relationships with our clients for more than five decades, making us perfectly positioned to help our clients meet their financial and wealth management objectives by offering them access to a global network and high-quality advisory services from a truly trusted and reliable partner," Ghandour added.

"Our partnership with NBK provides unrivalled access to a regional and international network, offering day to day banking, wealth management, real estate financing, investment and Swiss private banking. This ensures that our Qatar-based clients receive the best possible support and advice wherever they are in the world with complete confidentiality, integrity and privacy," he added.

Chaouki Daher, the head of private banking at ibq said, "Our new brand identity for private banking is driven by our client-oriented value proposition, recognising the need to provide them with a differentiated client experience at all levels."

"Our guiding  principles rely on providing  true, long-term value to our clients and up-to-date perspectives as well as a well-measured, cautious approach to risk and due diligence. We want to help our clients make informed decisions and build their wealth in line with their expectations within a risk-controlled environment," Daher added.-TradeArabia News Service