Bahraini retail and commercial banking institution, BMI Bank said it has signed a strategic and exclusive service agreement with top credit card acquirer CrediMax to facilitate mass acceptance for its Diners Club card in the Kingdom.

As per the deal, BMI will be utilising their Point of Sales (POS) machines as well as payment gateways amongst its approved merchants to accept and authorize the Bank’s credit card product - Diners Club cards within Bahrain.

The ceremony which was held at the corporate offices of CrediMax was attended by Eyad Sater - general manager Support Services - BMI Bank, Mohammed Malik, chief executive, CrediMax and other senior officials.

Speaking at the signing ceremony, Eyad Sater, said the Diners Club, established in 1950, was the first multi-purpose charge card in the world and launched a revolution in the way both customers and companies paid for products and services.'

'Today, the brand is globally recognized serving the payment needs of select and affluent consumers, offering access to more than 450 airports lounges worldwide, and providing corporations and small business owners with a complete array of expense management solutions.'

'We acquired the Diners Club franchise for Bahrain in early 2008, in line with our strategy to strengthen relationships with many of our commercial customers as well to add an acquiring capability to our business,' he added.

Malik said CrediMax was the first credit card issuer & acquirer in Bahrain, and has over the past decade strengthened its position as a pioneer market leader in credit issuing and acquiring, ensuring a higher level of quality in customer service through the introduction of a diverse array of innovative products and services along with value-added campaigns and promotions.'

'In addition we were the first card acquirer to introduce hitech POS machine across the country that were equipped to accept EMV enabled Smart Cards including Visa, MasterCard, JCB,  locally issued Debit Cards, Amex, GCC Net and Diners Club Cards,' he stated.

'We are delighted to sign this agreement that enables full acceptance of BMI Bank’s credit card product - Diners Club across all our available and widely distributed channels. We look forward to strengthening our relationship over the years to come,' he added.-TradeAraba News Service