Mashreq, one of the UAE’s leading financial institutions, has launched a new banking programme that aims to build stronger relationships with customers by offering unique and personalized incentives.

Called ‘Salaam by Mashreq’, the new approach provides customers with world-class benefits by means of financial and lifestyle rewards through Salaam Mosaic and Salaam Rewards, a statement said.

Douglas Beckett, head of retail banking group, Mashreq, said: “For over 40 years, Mashreq has provided its customers with innovative, customer-focused banking solutions. Today, we have created history with the launch of Salaam, and have revolutionized the way banking will be done in the future.”

“It is the way forward in the banking industry, and one we are proud to pioneer.  Salaam addresses our customers’ growing needs for the future, and treats them as unique individuals to establish a relationship that extends far beyond mere numbers.”

“We consistently strive to reward our customers using innovative technologies that work to their advantage as we continue to build on the bank’s customer centric and relationship-based approach,” he added.

Salaam Mosaic is a revolutionary financial tool that visually demonstrates the power of consolidating a banking relationship with Mashreq, while Salaam Rewards enables customers to celebrate their individual tastes and preferences, he said.

Omar Asghar, head of wealth management, Mashreq said: “Salaam counters the prevailing practice of diversifying banking across various financial institutions by providing customers a way to maximize the value of their banking relationship – as every new product a customer adds improves the terms not only on their new product, but every product that’s come before it.”

“Customers are further rewarded  with unique and personalized items to celebrate their individuality, because rewarding customers individually is our way of appreciating who they are, and adds a delightful emotional dimension to banking with Mashreq,” Asghar added.

Mashreq has partnered with Eva Jeanbart-Lorenzotti, the global style curator based out of New York, who will source items from around the globe to offer unique gifts to Mashreq customers.

“What makes the Salaam programme so unique is the fact that Mashreq recognizes the diverse tastes and wishes of their customers, and wants to reward them individually, which is a unique approach,” said Eva Jeanbart.

Lorenzotti, founder & CEO of Vivre, said: “Partnering with Mashreq for this programme presents an exciting opportunity that will pave the way for a new journey by understanding each customer better and making their experience more rewarding."

“Bringing personalization to customers is a visionary step that Mashreq is taking to create a strong emotional connection unusual to find in a banking institution.” – TradeArabia News Service