Insurance industry leader Abu Dhabi National Insurance Company (Adnic), has launched its new branding campaign introducing a revitalised look and feel for its corporate identity.

The decision to modernise Adnic’s image came in response to an increasingly competitive marketplace and as part of the company’s overall strategy to maintain its leadership position while entering an era characterised by ongoing changes, said a top official.

“Since its inception in 1972, Adnic has endeavoured to be the leading provider of quality, affordable insurance products and services, and we have established ourselves as a reliable insurer,” said Khalifa Mohammad Al Kendi, chairman of the board of directors at Adnic.

“We develop and enhance our products and services to meet the changing demands of a dynamic global marketplace and our new brand symbolizes our commitment to continue catering to the best interest of our customers,” he pointed out.

“The new image reflects our founding principles of reliability and professionalism, while re-emphasising the breadth of our quality products and services, and our ability to adapt when necessary using expertise gained from over 36 years in the business,” Al Kendi added.

“The new logo demonstrates a modern look that appeals to a sophisticated mind-set, while still promoting our true commitment to contributing to the enhancement of business and industry standards throughout the UAE and Mena region.”

According to company officials, the changes will also help differentiate Adnic from other insurance companies by clearly outlining its competitive advantages.

Adnic has long been known for its strong financial backbone supported by solid reinsurance protection, enabling the company to always keep its short-term and long-term commitments to clients and business partners.-TradeArabia News Service