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Iraq ‘the next big one’ says expertIraq has considerable untapped growth potential and is seen by many as ‘the next big one,’ said an expert. TNS Mena, a leading custom market research organisation released the ‘Iraqi As Consumer 2012’ (IRAC More… |
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43pc of UAE mobile customers using LBSWhile mobile penetration stands at 92 per cent across the Mena region, 43 per cent of mobile users in the UAE currently utilise location based services (LBS), a report said. More than 53 per cent of UAE customers who don’t y More… |
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Mobile ‘a business imperative’Opportunities for growth through mobile devices are yet to be realised, said an expert, adding that while ‘digital’ continues to overhaul the way we do business, mobile has become a business imperative. “A detail More… |
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FCMG ‘prone to shift in brand loyalty’Forty-two per cent of consumers may not end up buying their first preferred brand, a report said, adding that that fast moving consumer goods (FCMG) are more prone to consumers moving in and out of brands. This results in no true More… |
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Women’s purchase drivers ‘key to marketing’Arab women are in the midst of rapid social change which includes aspirations to freedom, fun and self-expression, and understanding what motivates their spending is critical to marketers, said an expert. Recent research in Saudi Arabia ha More… |
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Digital presence ‘a must for brands’Research into the digital habits of the region’s consumers reveals an increasing tendency to look online for information before purchase, said an expert. Steve Hamilton-Clark, CEO of TNS Mena, a leading global custom marketing research fir More… |
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Digital presence ‘a must for brands’Research into the digital habits of the region’s consumers reveals an increasing tendency to look online for information before purchase, said an expert. Steve Hamilton-Clark, CEO of TNS Mena, a leading global custom marketing research fir More… |
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Digital media ‘crucial for consumer brands’Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen More… |
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Digital media ‘crucial for consumer brands’Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen More… |
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GCC 'to become economic power by 2020'As buoyant growth shifts towards emerging markets, the GCC region looks set to emerge as the new economic power by 2020, according to Steve Hamilton-Clark, CEO of leading custom consumer research house, TNS Mena. “The GCC will see co More… |
