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Online video ‘to double market share in Pay TV’While the online subscription video market (OTT) only currently stands at around 25 per cent of the Pay TV market in Mena, this is set to increase to more than 50 per cent by 2020 according to a study by IHS Markit, a global leader in market res More… |
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Online video revenues growth seen at 22pcMost Mena markets are projected to grow online video revenues by 22 per cent–35 per cent annually until 2021, said professional services firm EY in its report on video consumption trends in the region As a result, digi More… |
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Tesco plans targeted ads with free TV serviceTesco, Britain's biggest retailer, on Wednesday launched Clubcard TV, an online video service that targets holders of its loyalty card with advertising as they watch free movies and TV shows. More… |
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Microsoft sees strong online ad growthDigital advertising will continue to grow strongly for the next four to five years, driven by online video and emerging markets, a Microsoft executive said on Wednesday. The rise of mobile devices such as computer tablets and smartphones i More… |
