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Cicero & Bernay partners for expansion into EgyptDubai-based Cicero & Bernay Public Relations (C&B) has expanded into Egypt via a new strategic affiliation with Ingredients, a leading agency in Egypt specialising in media and public relations and part of the Egyptian Media Synergy. More… |
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PR trends that brands shouldn't ignore in 2017Time runs fast, and as many other things Public Relations and the overall way of communication have gone through an amazing transformation over the past years. To stay ahead of changes businesses must continuously adapt – be More… |
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Europe PR association launches Mena unitThe Public Relations Consultants Association (PRCA), the largest PR association in Europe, has launched its professional membership association for the Mena region in Dubai, UAE. PRCA Mena will represent PR consultancies, in-house More… |
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TRACCS among top 5 PR agencies in Asia-PacificTRACCS, the largest home-grown public relations network in Mena, has been ranked among the top five PR agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014 – a global listing of PR consultancies. More… |
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PR industry 'must focus on innovation'The public relations (PR) industry in the Mena region has reached a level of maturity that matches the global practice but must prepare to operate with greater innovation, said communications experts. They were speaking at a round More… |
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Asda’a launches market research leader in MEAsda’a Burson-Marsteller, a leading public relations consultancy, has launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster. Headquartered in Dubai, PSB Mi More… |
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Ethical conduct of firms 'vital for consumers'Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said. That is one of the key con More… |
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Expert discusses role of PR in Arab worldThe important role of public relations (PR) in the future of the Arab world and for new leaders has been highlighted by a regional industry pioneer. "PR is a by product of the opening up of communities and societies at all le More… |
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Memac Ogilvy names Mena consumer headMemac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice. In her new role, Linaker will pr More… |
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Mepra launches 4th regional PR awardsThe Middle East PR Association (Mepra), a nonprofit organisation that represents public relations (PR) practitioners in the region, has launched its the fourth annual regional awards scheme in Dubai. The awards seek to recognise and reward More… |
