Memac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice.

In her new role, Linaker will provide strategic leadership for consumer clients across the organization’s regional network. She brings more than fifteen years of experience in communications and public relations on both national and international stages.

Linaker has held senior positions on both the client and the agency side, and has operated her own communications consultancy. She has handled public relations across many industries and geographies in both the private and public sectors, including Google, ICI Dulux, Nestle, and P&G.

“This appointment marks our commitment to a future where social communications drives consumer behavior,” said Saada Hammad, MemacOgilvy PR’s group public relations director.

“She brings a wealth of experience across a wide range of communications disciplines, from social media advocacy and content creation to stakeholder engagement, issues-led campaigns, and the alignment of internal communications with brand repositioning programs. Her international background will benefit both our clients and the regional PR industry as a whole,” stated Hammad.

Linaker joins MemacOgilvy after two years of operating her own social media-focused marketing and communications agency, Bounce Communications. Bounce was established to help companies of all sizes create effective communications strategies – internal and external, online and offline - that work efficiently and smoothly.

She was earlier in Google, where she led corporate communications and public affairs in Emerging Markets, a division which covered 17 countries, five time zones and 23 different languages.

Linaker began her career at Weber Shandwick, Nelson Bostock, and Kaizo after graduating with honors from Leeds University with a BA in English and an elective in Law.-TradeArabia News Service