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Bank rewards programmes ‘losing charm’Nearly three quarters of affluent middle class consumers in the UAE do not see the value in bank reward programmes, don’t find the benefits interesting and don’t feel they can accumulate sufficient points to redeem rewards, a report More… |
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Loyalty schemes improve customer retentionCompanies in the GCC have seen 29 per cent increase in customer retention by implementing effective loyalty programmes, according to statistics released by Loylogic, a leading loyalty solutions provider. Loylogic is offering modular, scala More… |
