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Nielsen launches Smartstore in UAENielsen, a global measurement and data analytics company, has added Smartstore, a creative and unique solution which helps retailers and manufacturers get closer to shopper behaviour, to its Shopper toolkit. The solution allows re More… |
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Global consumer confidence improves in Q1Global consumer confidence rose in the first quarter, with a marked increase in sentiment in the US, Japan and northern Europe, a survey showed on Wednesday. Indonesia overtook India as the most optimistic consumer market globally More… |
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Consumer confidence at lowest since 2009Global consumer confidence fell in the second quarter to its lowest level in a year and a half as an uncertain economic outlook, a deepening euro zone debt crisis and rising inflation made people more cautious, a survey showed on Sunday. More… |
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Indian women 'world's most stressed'Women around the world feel stressed and pressed for time, but women in emerging markets are more stressed than their sisters in developed nations -- and Indian women say they are the most stressed of all, according to a survey published on Tuesda More… |
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Mideast consumers upbeat, EU strugglesConsumer confidence surged in the Middle East and North Africa in the first quarter in the wake of social uprisings, but deteriorated in the euro zone periphery as Portugal's financial woes came to a head, a survey showed on Sunday. Po More… |
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Online viewers 'still loving regular TV'The Pay TV industry has heatedly debated this fall whether consumers are dropping their cable or other TV subscriptions to watch more TV content online. A new study by Nielsen, commissioned by the Cable & Telecommunications Associatio More… |
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Most Net users ‘want free online content’Eighty-eight per cent of Internet users in the UAE want online content to stay free, while 66 per cent said that the quality of online information needs to improve significantly before providers can charge for it, according to a survey. An More… |
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Nielsen opens regional office in DubaiThe Nielsen Company, a leader in consumer research and media information, has announced the opening of its new regional head-office for the Middle East, North Africa and Pakistan at Dubai Media City (DMC). A market research company engaged More… |
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eGovernment hires Nielsen for surveyBahrain’s eGovernment has signed an agreement with the Nielsen Company, a leading marketing information provider, towards conducting a series of studies to assess public indices in several areas. Nielsen will conduct a series of studi More… |
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Kuwaitis 'feel comfortable with home airline'A new survey into the flying habits of Kuwaiti nationals has revealed that it is very important for them to fly with a home airline. They also look for comfortable seats, good legroom and friendly staff whenever they want to fly. I More… |
