Tuesday 5 November 2024
 
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Serena

AccorHotels signs Serena Williams as Australian Open ambassador

AccorHotels, an official partner of the Australian Open, has for the third year in a row signed on tennis superstar Serena Williams as its official ambassador for the tournament. “I am thrilled to return as AccorHotels'

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Essel Group ME acquires Spain's boo.lab

Essel Group ME has announced that its media and production subsidiary, Essel Media Hub, has acquired boo.lab, a leading Spanish production company specialising in audiovisual and experiential media. The acquisition expands Essel M

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Essel unit buys Serena’s Mideast media business

Indian multinational conglomerate Essel Group said its regional unit has acquired Serena Middle East, the Dubai-based business of media and production company Serena, as part of its regional expansion strategy. Serena was establis

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