Travel, Tourism & Hospitality

ITB Asia events expand travel, tech, MICE business opportunities

SINGAPORE
ITB Asia events expand travel, tech, MICE business opportunities

Travel Tech Asia and MICE Show Asia will return to Singapore from October 21–23, bringing together travel technology providers, MICE suppliers, destinations, buyers and corporate travel professionals as part of the wider ITB Asia 2026 programme.

Held at the Sands Expo & Convention Centre, the two events are expected to expand their focus on business connections, technology and professional development, reflecting changing requirements across the Asia Pacific travel and business events sectors.

MICE Show Asia will increase its exhibition space by 83.2%, while Travel Tech Asia will introduce a dedicated hosted buyer programme focused on travel technology.

Travel Tech Asia will feature more than 50 exhibitors, including Agoda, Airalo, China Mobile International, SiteMinder and Trip.com.

The event will showcase technologies covering artificial intelligence, connectivity, booking and distribution, hotel technology, digital payments, data personalisation, revenue management, mobility and biometrics.

A new hosted buyer programme is expected to bring around 100 technology-focused buyers, including CIOs, CTOs and procurement leaders from hospitality companies, travel agencies and destination management companies.

The programme is intended to facilitate direct discussions between technology providers and decision-makers as travel businesses increase their focus on digital transformation, operational efficiency and technology-led innovation.

The programme will also include a Travel Tech Asia Theatre, with sessions examining the commercial value of artificial intelligence, payment innovation, revenue opportunities and the development of technology-led travel models.

Speakers will include representatives from Booking.com, KAYAK, Kiwi.com, Go City, Travel Token Marketplace and WebBeds.

Meanwhile, MICE Show Asia will bring together destinations, venues, suppliers, meeting planners, corporate travel professionals and buyers.

More than 200 MICE buyers have been confirmed, with participants from organisations including Amex GBT, ConferenceDirect, HelmsBriscoe, TUI Travel Center and the World Association for Medical Law.
The 2026 MICE programme will include an Association Executive Networking Session, the return of the Pinnacle Partners Experience and a MICE Fundamentals workshop organised by Global MICE Collaborative.

The initiatives are designed to support networking, knowledge exchange and professional development alongside the exhibition.

The MICE Show Asia conference will address changing buyer expectations, destination selection, event experiences, business outcomes, flexibility, personalisation, digital transformation and artificial intelligence.

Sustainability, resilience and opportunities for the future of business events in Asia Pacific will also feature in the programme.

Both events will operate alongside ITB Asia, creating an integrated platform covering leisure travel, corporate travel, MICE and travel technology.

Visitors will be able to use a single All Access Pass to enter all three events, including their exhibition halls, conference sessions, networking functions and app-based business meetings.

The organisers said the combined format is intended to give buyers and suppliers broader access to business opportunities across the travel ecosystem, while allowing participants to explore technology, exchange industry knowledge and develop commercial relationships during the three-day programme. -TradeArabia News Service