Qatar Airways showcased its latest premium travel products, digital innovations and onboard connectivity solutions at Arabian Travel Market (ATM) 2026 in Dubai, highlighting its efforts to enhance the passenger experience across the travel journey.
At its immersive pavilion, visitors explored interactive
displays featuring the airline’s latest technologies and loyalty offerings,
including Q Search, Infinite Awards and QVerse Island, Qatar Airways’
first-ever digital destination in Fortnite.
On the sidelines of ATM, Qatar Airways expanded its tourism
partnership portfolio by signing Memoranda of Understanding with the Kenya
Tourism Board, Jordan Tourism Board, Sri Lanka Promotions Bureau, Tourism
Malaysia, Visit New Port Beach and Visit Maldives. The agreements aim to
strengthen global travel through the airline’s Doha hub at Hamad International
Airport and explore new opportunities for tourism promotion across key leisure
markets.
Qatar Airways also highlighted its Starlink connectivity
programme. As the first airline in the MENA region to introduce Starlink
onboard, the carrier said up to 340 Starlink-enabled flights now operate daily,
with more than 150 equipped widebody aircraft offering high-speed Wi-Fi.
Since the launch of Starlink connectivity in October 2024,
more than 25 million passengers have connected to the service across more than
96,000 Qatar Airways flights, according to the airline.
The carrier also showcased its Qsuite Next Gen, designed
around comfort, privacy and flexibility. The premium suites feature 4K OLED
manoeuvrable in-flight entertainment screens and can accommodate up to four
passengers in the Quad Suite or two in the Companion Suite.
Visitors at ATM were able to explore features including
adjustable privacy controls, digitally controlled personal dividers and a
dedicated ‘Make My Bed’ button for Qatar Airways’ turn-down service.
Qatar Airways also presented QVerse Island, its digital
destination in Fortnite launched earlier this year. The virtual experience
recreates Doha and Hamad International Airport, allowing players to explore
landmarks and attractions while completing mission-based challenges with
guidance from Sama, the airline’s digital cabin crew.
The experience is available to ATM visitors through two
interactive stations.
The airline’s Privilege Club also showcased Infinite Awards,
an AI-powered conversational experience designed to help members plan how to
reach their preferred destinations and collect Avios. The platform provides
personalised suggestions for earning Avios through Privilege Club’s network of
loyalty partners and can recommend destinations based on users’ interests and
travel aspirations.
Another featured innovation was Q Search, a conversational
AI solution integrated into the Qatar Airways website. The tool is designed to
provide instant answers about the airline’s products and services, allowing
users to interact with the platform through natural-language questions.
Qatar Airways said Q Search forms part of its broader
strategy to use AI-powered solutions to improve customer engagement and make
interactions more intuitive throughout the travel journey.
Together, the airline’s ATM showcase highlighted its focus on combining premium cabin experiences, high-speed connectivity, tourism partnerships and digital technologies as it continues to develop its global customer offering.-TradeArabia News Service
