Dubai-based B2B travel representation company Byond Borders has launched an AI-powered cruise concierge for travel agents across the GCC, providing plain-English answers on sailings, itineraries, fleets and cruise-line comparisons outside regular office hours.

The tool uses Byond Borders’ verified inventory from the 13 cruise lines it represents as a Preferred Sales Agent or wholesaler, covering approximately 3,000 sailings across 22 destinations from July 2026 to December 2027.

The company says the concierge is believed to be the Gulf’s first cruise tool built on a representation company’s own contracted rates rather than publicly scraped content.

Byond Borders said the system is designed to address the volume and fragmentation of cruise information available to travel agents while avoiding inaccurate or outdated responses.

It answers only from data held and verified by the company and declines to respond when information is unavailable.

"An agent's problem is not that there is no information about cruising. It is that there is too much of it, spread across thirteen portals in three currencies, and none of it is available at eleven o'clock at night when their client is asking," said Fabian Fernandes, CEO of Byond Borders.

"We have spent twenty-five years in this trade being the people who answer the phone. This is the same job, running when the office is closed. What it will not do is guess — if it does not know, it says so, and it will never quote a fare, because fares are contracted and that conversation belongs with a person."

The concierge will not provide prices. Instead, fare enquiries are converted into structured requests and routed to the Byond Borders sales desk, with details including the cruise line, travel month and party size captured.

The company said this approach reflects the contracted nature of trade fares and is intended to reduce the risk of misleading professional users. -TradeArabia News Service