NTT DATA and Red Sea Global (RSG) have signed a strategic partnership agreement to accelerate the development of next-generation digital solutions and managed technology services for hospitality, smart cities and connected industries in Saudi Arabia and international markets.

The agreement establishes a framework for a potential joint venture combining RSG’s expertise in destination development, hospitality and infrastructure with NTT DATA’s capabilities in AI, systems integration and digital transformation.

The companies will explore technologies including Physical AI, the Internet of Things (IoT), digital twins, private 5G and industry cloud platforms to develop solutions aimed at improving destination operations and guest experiences.

“As AI and intelligent technologies reshape industries, organisations are looking for new ways to deliver more connected, personalised and sustainable experiences,” said Rami Beidas, Managing Director, Saudi Arabia, NTT DATA. “Saudi Arabia is uniquely positioned to lead this transformation, and through this partnership we have an opportunity to help accelerate innovation, unlock new digital business models and create solutions that can have relevance well beyond the Kingdom.”

The companies will also assess the creation of a flexible digital services platform to support RSG’s growing portfolio and potentially provide new technology capabilities to organisations in Saudi Arabia and other markets.

"The hospitality industry is evolving rapidly as guest expectations become more personalised, connected and experience-driven," said Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global. "Technology has enormous potential to transform how destinations are designed, operated and experienced. Through this strategic partnership with NTT DATA, we will explore innovative digital solutions that can enhance guest experiences, optimise operations and help shape the future of hospitality in Saudi Arabia and international markets." -TradeArabia News Service