Travel, Tourism & Hospitality

Ink Innovation, solutions by stc partner to develop smarter travel experiences in Saudi Arabia

RIYADH
Ink Innovation, solutions by stc partner to develop smarter travel experiences in Saudi Arabia

Ink Innovation, a travel technology company, has signed a strategic partnership agreement with solutions by stc, a Saudi digital transformation enabler and part of stc Group.

Signed at LEAP 2026, the agreement will focus on supporting the digital transformation of Saudi Arabia’s travel, tourism and smart city sectors through integrated technologies and solutions.

The partnership will also strengthen digital capabilities across key infrastructure, including airports, hotels, public services and major events.

The companies said they aim to develop smarter, more connected experiences for residents and visitors by leveraging cloud technologies, digital infrastructure and future-ready solutions.

The collaboration supports Saudi Arabia’s broader efforts to accelerate digital transformation across its economy and infrastructure.

Shawn Richards, CEO and co-founder of Ink Innovation, said: “Saudi Arabia doesn't ease into change; it commits to it. We saw that when we entered this market a few years ago, and the Kingdom's 2026 achievements are another sign of it: digital identity and biometrics are being built as infrastructure. Our technology fits right into that, and solutions by stc is the right partner to bring what we've learned elsewhere into this market.”

Yousef Almarshed, Chief Commercial Officer at solutions by stc, said; “This partnership marks an important step in advancing the digital transformation of Saudi Arabia’s travel and tourism ecosystem. By bringing together solutions by stc’s integrated digital capabilities and Ink Innovation’s innovative technologies, we aim to enable more seamless and connected experiences, while establishing a scalable digital foundation that supports the continued growth and evolution of these sectors in the Kingdom.” -TradeArabia News Service