Travel, Tourism & Hospitality

Almosafer partners with SAP, AWS to accelerate digital transformation

RIYADH
Almosafer partners with SAP, AWS to accelerate digital transformation

Almosafer Travel & Tourism, Saudi Arabia’s leading travel company, has announced plans to migrate its enterprise resource planning (ERP) systems to RISE with SAP on the AWS cloud, marking a major step in its digital transformation strategy.

The initiative will provide Almosafer with a secure, scalable and high-performance cloud environment for its mission-critical enterprise systems.

The move is expected to strengthen the company’s technology infrastructure, improve operational agility and support its next phase of growth as Saudi Arabia develops its tourism sector under Saudi Vision 2030.

Through RISE with SAP on AWS, Almosafer plans to unify data across its diverse business operations while deploying advanced analytics, automation and artificial intelligence capabilities.

The cloud-based platform is expected to enhance business intelligence, predictive forecasting, customer personalisation and resource optimisation, enabling faster, data-driven decision-making.

The transformation will also support stronger governance, financial efficiency, procurement management and enterprise visibility through real-time business insights.

Almosafer said the AI-ready foundation will help enhance its core operations and support the development of innovative travel solutions as the Kingdom’s tourism market expands.

The move builds on Almosafer’s longstanding relationships with AWS and SAP, reflecting a shared focus on advancing digital innovation across Saudi Arabia’s travel and tourism industry.

“Almosafer’s collaboration with AWS and SAP marks a strategic leap forward in our digital evolution as we continue to build a world-class technology foundation that supports our ambitious growth journey. This transformation empowers us with enhanced agility, resilience, and data intelligence, ensuring we are fully equipped to support Saudi Arabia’s rapidly expanding travel and tourism ecosystem in line with Vision 2030. It provides a high-performance digital backbone necessary to manage the trajectory toward 150 million annual visitors, ensuring our operations can scale seamlessly to meet the national ambition,” said Muzzammil Ahussain, Chief Executive Officer, Almosafer Travel & Tourism.

“RISE with SAP will provide Almosafer with a unified cloud platform that connects core business processes, data, and AI capabilities across the organisation. By moving its ERP landscape to the cloud with AWS, Almosafer is establishing a scalable digital foundation that can support continued innovation and operational resilience as Saudi Arabia’s travel and tourism sector expands under Vision 2030,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East & Africa - North

“AWS is proud to collaborate with Almosafer as it embraces a future-ready digital foundation that supports the continued growth and modernisation of the Kingdom’s travel and tourism industry. RISE with SAP on AWS empowers Almosafer with the scalability, performance, and security needed to support its expanding portfolio while accelerating innovation across its ecosystem,” said Madhavi Reddy, Managing Director, Middle East, North Africa and Turkey of AWS. -TradeArabia News Service