IHG Hotels & Resorts has launched a beta version of its AI-powered conversational search feature on IHG.com and the IHG One Rewards mobile app, introducing a new way for travellers to discover and book stays.

The technology allows guests to use everyday language to describe their travel needs, including destinations, trip purposes, preferences and desired amenities.

The AI tool then provides tailored hotel recommendations alongside interactive maps, real-time availability, pricing, property details and booking options using cash, points or a combination of both.

Initially launching in the US before expanding to additional markets, the feature is designed to simplify trip planning while helping IHG hotels improve visibility in AI-driven searches.

IHG said recommendations are based on verified property data and guest reviews, ensuring reliable information on hotels, services and facilities.

The company is also developing an AI-optimised content platform to help hotels showcase richer details, including videos, floor plans and updated imagery.

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said: “Launching conversational search in IHG’s digital channels transforms how guests interact with IHG and discover our incredible collection of hotels around the world. It’s a milestone that builds on years of strategic investment in our digital foundations, including the unification of our data in the cloud and the continued evolution of our best-in-class technology platforms. With these capabilities in place, and more to follow, we are very well positioned to harness the power of AI at scale and deliver rich, inspiring and seamless travel experiences that delight our guests and deliver benefits to our hotel owners.”

The launch follows IHG’s recent introduction of an app on ChatGPT and forms part of its wider AI strategy to enhance personalisation, strengthen loyalty and develop future features such as agentic booking capabilities. -TradeArabia News Service