The Pacific Asia Travel Association (PATA) has launched the enhanced version of its PATAmPOWER platform.

Developed to improve user experience, strengthen functionality, and expand data coverage, the upgraded platform was unveiled on May 13 during the PATA Annual Summit 2026 (PAS 2026) in Korea (ROK).

PATAmPOWER is the Association’s tourism data platform, consolidating visitor arrivals, aviation, expenditure, and forecast data into a single dashboard.

 It enables timely insights and supports data-driven decision-making across the Asia Pacific tourism sector.

At the launch of the renewed PATAmPOWER, PATA CEO Noor Ahmad Hamid said: “This upgraded version of the PATAmPOWER platform has been redesigned with our users in mind. The platform is now easier to navigate, which naturally leads to more instantaneous access to the insights needed for decision makers. As a trusted tool for our members over the years, we look forward to continuing to support them with an improved experience through this refined edition of PATAmPOWER.”

The revamped platform features a modernised interface and dashboard design, alongside improved filtering, visualisation, and export capabilities.

These enhancements enable more intuitive navigation and more efficient data analysis.

Designed to support a broad range of stakeholders – including governments, destination management organisations (DMOs), national tourism organisations (NTOs), the aviation and hospitality sectors, as well as researchers and analysts – the platform offers comprehensive datasets.

These include monthly international visitor arrivals (IVAs) to destinations across Asia Pacific, annual visitor profile data, average visitor expenditure, monthly scheduled inbound flight frequency and seat capacity over a 12-month horizon, forecasts by origin market, and more.

PATA collaborates with official government tourism authorities and OAG, which serve as the Association’s official data providers. -TradeArabia News Service