dailypoint – The CDP for CRM & Loyalty – has announced a strategic partnership with Global Hotel Alliance (GHA), a large alliance of independent hotel brands.

Through this collaboration, GHA member hotels will gain exclusive access to dailypoint, recognised as the #1 Hotel CRM and email marketing solution by HotelTechAwards.

The platform enables hotels to consolidate guest data into a single GDPR/CCPA-compliant profile, activate first-party data, and deliver highly targeted, automated communication across the guest journey.

The partnership allows GHA member brands to strengthen direct guest relationships, increase direct bookings, and reduce reliance on OTAs by leveraging centralised, clean guest data.

dailypoint’s platform combines Central Data Management, advanced data quality processes, and AI-driven personalisation, supporting personalised operations and marketing efficiency.

Deep technical integration with GHA systems ensures secure data migration, real-time status recognition, and unified loyalty data, enabling consistent recognition across partner brands and scalable guest engagement.

The platform also connects to existing hotel systems through the dailypoint Marketplace, offering over 200 integrations.

By equipping GHA members with this CRM solution, the alliance reinforces its commitment to providing technology that drives measurable commercial value, enhances guest personalisation, and supports sustainable growth, further cementing dailypoint’s leadership in hotel CRM and email marketing globally.

“Providing our hotel brands with access to best-in-class technology is a key priority for GHA,” said Folker Heim. “We are delighted to partner with dailypoint and to offer our global members exclusive access to the #1 hotel CRM and email marketing system, helping them elevate personalisation, strengthen direct relationships, and drive sustainable growth.”

Dr. Michael Toedt added: “This partnership with Global Hotel Alliance is another strong validation of our approach. Being trusted not only by GHA, but also as a preferred CRM vendor for leading hotels worldwide and as the exclusive CRM and email marketing partner of BLLA, confirms what independent hoteliers tell us every day: clean data, intelligent automation, and relevance are key to driving direct business.” -TradeArabia News Service