Rove has entered the Omani market through a strategic partnership with LEO Developments, marked by the signing of Rove Home Muscat Expressway — the brand’s first branded residences project in the Sultanate.
Born in Dubai, Rove is
a joint venture between Emaar Properties and Dubai Holding, and has
recorded strong regional growth, with over 8,000 keys open or under
development.
Rove manages a diverse
portfolio of hotels and branded living spaces.
Every property is
positioned for maximum connectivity and crafted for those who seek efficiency
and sustainability alongside a vibrant, local personality - all without the
usual complications.
The first of several planned developments, Rove
Home Muscat Expressway, is set in a central and well-connected
area near Muscat Hills and key road links.
The location offers
convenient access to the city’s main business districts and urban
destinations, as well as to the Oman Convention and Exhibition Centre
(OCEC) and Muscat International Airport.
The project will
feature fully furnished one- and two-bedroom apartments and lofts,
complemented by key lifestyle amenities including a lap pool with jacuzzi, roof
garden, and co-working spaces designed for modern urban living, alongside the
brand’s signature Rove Café.
Viktor Serenkov, Chairman of
LEO Developments, said: “We are proud to announce our partnership with
Rove, bringing a fresh and highly relevant approach to branded residential
living in Oman. This collaboration reflects a shared vision to respond to
evolving lifestyle expectations and deliver developments defined by intention,
cultural sensitivity, and long-term value. Rove Home Muscat Expressway is the
first step in a broader pipeline that we believe will redefine urban living in
the Sultanate.”
Paul Bridger, Chief
Operating Officer at Rove Hotels, added: “We are incredibly proud to partner with LEO Developments to bring Rove
to Oman. LEO’s deep understanding of the local market, combined with Rove’s
lifestyle-led design philosophy, creates a powerful platform for long-term
growth. This project signals our commitment to Oman’s future and sets the stage
for multiple developments across the country.” -TradeArabia News Service
