Würth Professional Solutions is accelerating Dubai’s construction technology ecosystem through the deployment of advanced robotics, integrated engineering capabilities, and real-world technology implementation. 

As a strategic technology and execution partner within Dubai Municipality’s ConTech Innovation Hub at Expo City Dubai, the company is contributing to the emirate’s ambition to become a global benchmark for smart, automated, and sustainable urban development.

Red Link: Bridging innovation and execution

Würth Professional Solutions’ Red Link strategy represents a groundbreaking vision to become a first mover in deploying humanoid robotics within the construction industry. Designed to transform productivity, safety, and operational efficiency, Red Link introduces intelligent robotic systems that seamlessly integrate human expertise with advanced automation.

Through humanoid robots and robotic dog platforms, Würth Professional Solutions enables high mobility, intelligent manipulation, and AI-driven decision-making to support complex construction tasks with sustained precision. These technologies enhance performance in repetitive and labor-intensive activities, allowing human teams to focus on higher-value work while creating a seamless connection between human capability and intelligent machines.

Automation in construction has historically lagged behind digitalisation, with most applications limited to off-site manufacturing such as precast and prefabricated components. On-site automation remains challenging due to constantly evolving project environments, safety risks, and limited digital infrastructure. Würth Professional Solutions addresses these challenges by integrating intelligent automation, predictive analytics, and computer vision to redefine how construction sites operate.

To drive this transformation, Würth Professional Solutions has established a dedicated team of engineers and industry experts to develop humanoid robotics through multiple proof-of-concept projects across diverse environments. Leveraging its broad ecosystem across construction, operations, and manufacturing, the company is uniquely positioned to generate the data and expertise required to accelerate humanoid learning and deployment at scale.

Beyond humanoid robotics, Red Link also includes robotic dog systems designed for hazardous environments, particularly in oil and gas facilities and complex construction sites, where human access is limited. These platforms enable remote inspection, safety monitoring, and advanced vision-based assessments, further expanding the role of robotics in critical operations.

Establishing a Regional Innovation Hub

Aligned with its long-term Middle East vision, Würth Professional Solutions is establishing a regional engineering and innovation hub in Dubai, positioning the emirate as a strategic centre for research, development, and deployment of next-generation construction technologies. The hub will focus on robotics, automation, systems engineering, and smart construction solutions, reinforcing the company’s commitment to locally driven innovation and strengthening Dubai’s industrial and technological capabilities.

In collaboration with renowned universities across the Middle East and Asia, Würth Professional Solutions is building a dynamic ecosystem for research, talent development, and technology co-creation. This approach accelerates the adoption of advanced construction solutions and positions the company as a first mover in the regional ConTech landscape.

This strategic direction reflects the essence of Würth Professional Solutions’ slogan, “Decades of Mastery. Transformational Resilience,” where proven engineering expertise meets future-ready innovation, embodied in Red Link as a powerful bridge between legacy knowledge and intelligent automation.

The Robotic Villa Initiative

A cornerstone of Würth Professional Solutions’ roadmap is the Robotic Villa project at Expo City Dubai, which it is implementing in partnership with Zacua Ventures. Serving as a living laboratory, this initiative will test and validate humanoid systems within real residential construction environments. The project aims to create a replicable model for automated building delivery, aligned with Dubai’s vision for technology-driven housing solutions.

Eng Marwan Ahmed bin Ghalita, Director General of Dubai Municipality, said: "Dubai Municipality is committed to transforming the construction sector into a smart, sustainable, and globally advanced ecosystem. Through establishing the ConTech Innovation Hub at Expo City Dubai, we are creating a live environment where robotics and artificial intelligence move beyond concept and into real-world application. Our partnership with Würth Professional Solutions plays a pivotal role in accelerating this digital transformation, enhancing building quality, reducing environmental impact, and reinforcing Dubai’s position as a global leader in future-ready urban development.”

Angela Pernsteiner, Visionary Founder of Würth Professional Solutions, said: “Dubai is redefining global benchmarks for construction technology. With Red Link, we are positioning Würth Professional Solutions as an early adopter of humanoid robotics in the construction sector, translating decades of engineering expertise into scalable, real-world innovation. This strategy is a natural fit with Dubai’s ConTech vision and reflects our commitment to shaping the future of construction through intelligent automation, strong partnerships, and bold first-mover initiatives.”

Beyond technology deployment, Würth Professional Solutions is actively contributing to the evolution of industry standards and regulatory frameworks, ensuring that robotics and automation are integrated responsibly and sustainably into the construction ecosystem.

Dr Anas Bataw, Partner at Zacua Ventures, said: Zacua Ventures is driven by the belief that transformative technologies must move beyond experimentation and into real-world impact. The Robotic Villa Initiative exemplifies how venture capital, government vision, and industrial leadership can converge to reshape the construction sector. Through our partnership with Würth Professional Solutions and Dubai Municipality, we are accelerating the transition of humanoid robotics from emerging innovation to scalable, practical solutions - laying the foundation for a smarter, more resilient, and globally competitive built environment.”

Strategic dialogue and industry leadership

Würth Professional Solutions also contributed to strategic discussions on the future of construction technology through its participation in the high-level panel, “The Future of ConTech in Dubai,” alongside leaders from government, development, academia, contracting, and technology. Pernsteiner emphasised the importance of aligning technological innovation with regulatory frameworks, market requirements, and execution capabilities to accelerate the adoption of robotics and smart construction solutions.

Part of the globally respected Würth Group, Würth Professional Solutions delivers advanced solutions across construction, automotive, and manufacturing. With annual revenue exceeding $25 billion, over 85,000 employees worldwide, over 80 years of global experience, and a network of over 400 companies in 80 countries, its growing Middle East footprint underscores a commitment to the region’s ambitious growth. By focusing on digitalisation and localized service, Würth is dedicated to shaping a future-ready industrial landscape. - TradeArabia News Service